If you are trying to find the best way for marketers to be divided, then a guest blog is the topic.
There will be heated discussions. Others will think it’s a waste. Others will say it’s a waste of time and see it as an essential part of their marketing strategy.
It’s true that guest blogging can be time-consuming and costly. However, if done well, it can provide a strong boost to your business. In addition to the brand awareness aspect, guest blogging is an ethical and sustainable way of building high-quality backlinks. This will also improve your SEO performance.
Guest blogging is a content marketing strategy that involves writing and publishing articles on other websites.
These articles have your byline. Oftentimes, the editor of a website or publication will highlight that they were written by a “guest writer” or a contributor.
Depending on where the publication is published, you may receive compensation for guest blogging efforts. It is possible that this is not the case.
Some publications offer a non-monetary reward for your posts, like a link back from your personal website or social networking accounts.
Now let’s get into some major benefits of guest blogging:
Here are some benefits that guest blogging can bring:
- Profile as an industry expert/thought leader
- Expand your personal brand
- Grow an audience (social followers, subscribers, etc.)
- SEO performance can be improved
- Building authoritative backlinks
- You can build relationships and develop new partnerships. Build relationships and drive new partnerships, e.g., co-marketing partnerships, job vacancies
- Refer traffic
- Brand awareness can be improved for companies
- More customers, users, and leads
Let’s cover that now. If you want to be a successful guest blogger at major publications, let us dive deep into each stage of guest blogging.
How You Can Become a Successful Guest Blogger?
Set specific, achievable goals. It is important to establish measurable, achievable goals before you can start a guest blogging business.
These goals could relate to your business performance or your webpage performance.
Whatever your goal, make sure it is SMART. It is much easier to decide what topics to write about, where to publish them, and how often. You will know whether or not this tactic is right for your business and how much investment you should make in the future.
Make Sure You Choose Topics That Benefit Your Business
Many guest bloggers fail due to focusing on the publications rather than the content. It is a good strategy to get published. However, this serves the publisher’s goals instead of you.
Pick topics that help your ultimate goal, which could be referral traffic, client leads, or SEO performance.
You don’t have to be a professional blogger.
Start by compiling a list of the top web pages that you want to promote. Assess your current situation, such as your monthly SEO traffic, for each page, and then set a goal you wish to achieve within a specific time frame of guest blogging. A website goal can be as broad as a page.