Sunday, December 10, 2023

How To Scale Content Creation – Complete Guide

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Picukiusa is the Chief Business Development Officer at Picukiusa, a Magento design and development company headquartered in Redwood City, California. He is a Member of the Magento Association and an Adobe Sales Accredited Magento Commerce professional. Jan is responsible for developing and leading the sales and digital marketing strategies of the company. He is passionate about ecommerce and Magento in particular — throughout the years his articles have been featured on Retail Dive, Hacker Noon, Chief Marketer, Mobile Marketer, TMCnet, and many others.

Many businesses need help creating enough content to satisfy consumer demand in today’s cutthroat online climate. It has been tough competition for all the top-class creative content writing services. More than 53 million adults have used the Internet to exchange files, upload images, express their opinions, and publish their thoughts, adding to the wealth of online content (Lenhart, Fallows, Horrigan, 2004). However, you can improve results by streamlining your content marketing procedures using the appropriate strategy.


Finding a new subject you want to write about, selecting the format you like the content to take, formalizing your approach, and producing the range are all steps in the content creation process. Although significant progress has been made toward classifying web pages and blog posts based on their true worth, keywords are still important. The majority of content development processes involve numerous rounds of revisions with other stakeholders before content is ready for publication.

Because content may be created in a multitude of formats, including blog posts, videos, ebooks, Tweets, graphics, and advertisements, to name a few, it is sophisticated and perhaps more complicated than it first appears.

Content is crucial since it is a powerful tool for luring customers into and through your marketing funnel. If you need to get more familiar with a marketing funnel, it is a diagram showing how to draw in and keep clients.


Scaling content is a critical success factor in today’s cutthroat world of competitive content marketing. Developing devoted content followers is simple and necessary for obtaining recurring revenue when a regular content posting schedule is combined with the appropriate quality checks.


1.  Establish a System

Every step of the content creation process, from idea generation and collaboration to publication and promotion, can be scaled and cost-effectively done.

Making a written content marketing strategy that aligns with your marketing objectives is the first step in streamlining this process.

Here are some questions to get you started if you’re unsure what should include in the document:

  • What goals does your business have for the upcoming year?
  • What measures will you use to track the outcomes?
  • Who is in charge of the various content marketing stages?
  • Is a brand style guide available to everyone on your team?
  • How can you find your target audience online?

Ascertain that each team member has access to the written strategy and is aware of their roles. Meetings every week or month will keep everyone accountable. You can discuss progress, identify what’s working, and develop new content ideas.

2.  Editorial Calendar Use

The use of an editorial calendar is a quick and easy productivity booster. Your team will collaborate more effectively if you create a simple calendar, which you can modify to meet your changing requirements. Several points to think about

  • Content formats. Do you offer a variety of content kinds to satisfy the needs of your audience? Which content designs do your intended audience members prefer? Which types of material do you require more of?
  • Aches and pains what are the main problems that your customers are having?
  • Content for the funnel Produce content for each stage of the client journey, or only the last one?
  • Change up your call to action. What is each piece of content’s intended purpose or call to action?
  • On major occasions have you planned content for significant experiences and events?

3.  Choose Quality Over Quantity

More than producing additional content alone will be needed to scale your content correctly. Never overlook the importance of quality. Three ordinary pieces of content will garner fewer shares than one excellent one, reaching more potential customers.

You must seek assistance from qualified freelance writers if you want to increase both the amount and quality of your material. This takes us to our final argument, which is the effectiveness of outsourcing content development.

4. Outsource More of Your Content Hiring

In-house writers are more expensive than outsourcing, and it doesn’t always provide content of a higher caliber. So that you can concentrate on promotion and distribution and outsource some or all of your content creation.

5.  Utilize competent freelance writers

Hiring cheap writers to produce defective material more frequently could be detrimental to your business. Hiring experienced writers may initially cost more, but they will consistently provide high-quality content. Due to the time and money, you’ll save elsewhere, scaling this is also easy. Look for writers with a more significant social media following because some writers can also serve as influencers.

6.  Employ subject-matter specialists

Hiring a writer familiar with your sector will enable you to meet deadlines more quickly and reduce the number of revisions required. Utilizing a single author on a particular subject regularly will help the writer’s subject knowledge.

7.  Have a Reliable Promotional Plan

Producing top-notch content is a waste of time if you have no strategy for sharing it. To maximize your marketing initiatives:

  • Learn which social media sites increase content engagement.
  • Post on social media at the correct times.
  • Repeatedly repost social media content.
  • Include buttons for social media sharing and email subscriptions in the material.
  • Post your content on online forums.
  • Make all information search engine-friendly.
  • Benefit from paid advertising.
  • Include links within content to relevant internal and external web pages.
  • Reuse and Repurpose Material

By merging or repurposing content, you can increase content engagement with less work. For instance:

  • Divide. Create individual blog entries out of huge content elements.
  • Create. Based on a blog post, create an infographic.
  • Gate. Make an ebook out of a collection of blog posts that are gated.
  • Snippet. Share a fact or a brief passage from a longer article on social media.

9.  Network with Others

Another excellent strategy to boost your content marketing is to use your network. You may get content ideas and intriguing statistics, create user-generated material, and bring authenticity to your brand by connecting with coworkers, clients, and competitors.

10. Monitor Results

If you don’t know what’s working, there is no purpose in increasing your content marketing. Utilize some of the top paid and free analytics tools to find out which content formats and themes receive the most engagement, and then play to your strengths.

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